It's time for Nvidia to take a page out of Apple's playbook and do more for investors

Breaking news from the markets: First, welcome to all who have joined us for the first time. Your participation in the CNBC Investing Club means a great deal to us. We aspire to get it right for you, in the same way a wonderful Club member explained this weekend as we gardened together.

He couldn't believe how much he had learned and how much he had prospered from it. I can only express gratitude to him. Here's why — from 1983 to 1987 at Goldman Sachs and from 1987 until 2001 at Cramer & Co, I succeeded in the process of making money for the richest people in the world.

Economic Details

It meant little to most of them. I was part of some allocation. I crushed it, for lack of a better verb, but I got thanks from only one soul — a very rich and creative one — and no one else.

But that's not the way it works now at the Club. My gardener friend expressed joy in learning about stocks. It wasn't because the cost is a microscopic percentage of what I used to charge.

It was because he could figure out why stocks went up and down. We discussed the disappointment with Microsoft and whether it should be kicked out. I expressed my doubts about the company in the age of artificial intelligence and what it could do to the core, clunky Windows product, but I doubted that Amy Hood, the incredible CFO at the cloud and software giant, would tolerate that much underperformance.

Analyst Views

I pondered whether I had come to be too close to Marc Benioff, a special man who invented a company with a product that I loved, and here I am talking about Salesforce with its $40 billion in revenue. It's a small position in the Club portfolio and now a painful one. I want to give Salesforce and struggling Nike one more quarter — and then, I will have to try a lunch of "crow a la mode.

" Nike gets the chance if only because the last quarterly conference call gave it the slim right to endure the endless pain. Mostly, we talked about the winners, including our two "own, don't trade" names, Apple and Nvidia . The quiet upward propulsion of Apple is a great joy.

It closed at a record high of nearly $309 per share on Friday — now up roughly 13. However, who wouldn't worry about the coming retirement of the spectacular CEO Tim Cook ? There are enough irons in the proverbial fire that the CEO-in-waiting, hardware specialist John Ternus, should be able to feast off the continual earnings conflagration.

Financial markets are tracking the development closely as investors assess the likely impact.