We're in the midst of an 'Imax awakening,' CEO says. How the company makes millions
Moviegoers flocked to theaters this summer to see Christopher Nolan's film adaptation of "The Odyssey." And for many fans, it wasn't enough just to see the movie; they had to see it in Imax.The movie is the first that...
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Here is a story making headlines in the economy: Moviegoers flocked to theaters this summer to see Christopher Nolan's film adaptation of "The Odyssey. " And for many fans, it wasn't enough just to see the movie; they had to see it in Imax.
The movie is the first that was shot entirely on Imax film, known for its high-quality picture that, when shown on an Imax screen, is designed to immerse audiences in a superior viewing experience. Superfans traveled across continents to see Nolan's latest work as the director intended — on an Imax 70mm screen, the format's highest-quality medium.
Economic Details
There are only 25 Imax 70mm theaters in the U. , and just 41 globally, according to the company.
Imax itself owns and operates just one theater, Esquire Imax in Sacramento, California.
Economists are analysing what the news means for the markets.
