It’s make or break time for AI labeling systems

A striking development has emerged in artificial intelligence. Reddit / u/trippy_art_special" data-portal-copyright="Image: via Reddit / u/trippy_art_special" data-has-syndication-rights="1" src=" /> If robust AI labeling was in place when these swagged out images of Pope Francis went viral, it may have been easier for people to tell they were fake. | Image: via Reddit / u/trippy_art_special We're about to find out if the systems designed to make deepfakes and AI-generated content easy to spot are actually up to snuff.

SynthID and C2PA Content Credentials, two distinct technologies for invisibly tagging image, video, and audio files with information about their origins, are getting their biggest expansion to date, and with it, the opportunity to turn the tide against unlabeled AI fakery that's deceiving people online.

This advance offers important signals about the future of the sector, and the tech world is watching closely.