Virgin Media fined £28m for preventing customers from cancelling contracts

A significant story is unfolding on the international scene. Virgin Media fined £28m for preventing customers from cancelling contractsImage source, Getty ImagesByFaarea MasudBusiness reporterPublished8 July 2026, 06:59 BSTUpdated 3 minutes agoVirgin Media has been fined £28m for repeatedly preventing customers from cancelling contracts, Ofcom said. It said millions of phone calls from customers were "likely mishandled" over nearly a three-year period which prevented or delayed customer from switching to a better deal. The communications regulator said it found "deliberate call-dropping" tactics, as well as customers being put on hold "for no reason".

The penalty was reduced by 30% given Virgin Media admitted its failing and agreed to settle the case, Ofcom added, but said the fine was still the largest ever under its consumer protection rules for direct harm to consumers. Ofcom said its investigation uncovered excessive and unnecessary call transfers, and that Virgin's commission scheme "effectively encouraged" and financially rewarded call centre agents for "behaving in this way". Natalie Black, Ofcom's group director for infrastructure and connectivity, said: "The facts are clear.

The Details

Virgin Media made it harder for customers to cancel their contracts and then did not fully cooperate with our investigation. "As a result, we are levelling our largest ever fine under our consumer protection rules for direct harm to consumers. "This breaking news story is being updated and more details will be published shortly.

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The development has drawn wide international attention, with diplomatic circles watching closely.