Coachella Uses Google DeepMind AI to Test the Future of Live Entertainment

Kripto piyasalarında dikkat çekici bir gelişme yaşandı. Coachella Uses Google DeepMind AI to Test the Future of Live Entertainment Price data by News Artificial Intelligence Coachella Uses Google DeepMind AI to Test the Future of Live Entertainment Coachella is experimenting with AI-built artist tools, immersive digital worlds, and 3D performance archives that could shape future fan experiences. By Jason Nelson Edited by Andrew Hayward Apr 26, 2026 Apr 26, 2026 5 min read A Coachella experiment using Google DeepMind AI. Image: Coachella Create an account to save your articles.

Add on Google Add as your preferred source to see more of our stories on Google. In brief Coachella built three AI projects with Google DeepMind during the 2026 festival. The tools include a 3D version of live shows, a stage-planning app, and a mobile game.

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The tests build on Coachella’s past experiments with AR, NFTs, and other fan experiences. Coachella is turning one of the world’s biggest music festivals into an AI testing ground. The festival collaborated with Google DeepMind during this year’s event to build and test experimental tools designed to change how artists create performances and how fans experience them.

The new experiments focus on “world models”—AI systems that generate interactive digital environments. Coachella’s innovation team spent the 2026 festival building three prototypes with Google DeepMind’s Project Genie, the company’s world-model platform. “We engaged in this project where we're working with their tools to explore what are the ways that these tools can extend and expand an artist's canvas, give them more tools for creative expression, expand artist world building on site and at home, and then make the experience more simple and more fun for fans,” Ryan Cenicola, Coachella’s innovation production lead, told .

One prototype, called “Turning Performances Into Interactive Experiences,” captures live shows and rebuilds them as 3D environments that fans can explore. During the first weekend of the festival, teams recorded lighting, audio, visuals, and the movement of both the crowd and artists during a Quasar stage set, then recreated the performance in Unreal Engine. Coachella said the technology could eventually create “living archives” of performances that fans can walk through, replay from different perspectives, or view with alternate visuals generated in real time.

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“There are definitely ways we’re looking at how fans on-site can engage with that content in the future,” Cenicola said. “Looking further ahead, with glasses and the emergence of that form factor, that’s certainly a place we’re thinking about this content living and making it an even more immersive experience for fans on-site. ” A second prototype is a stage-design tool for artists.

The software lets performers upload visuals or enter prompts to see how a show would look on a 3D model of Coachella stages at different times of day and with different crowd conditions.

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