'Look Mum, one point': Why does the UK keep getting Eurovision wrong?

Key developments are emerging from the global stage. 'Look Mum, one point': Why does the UK keep getting Eurovision wrong? 7 minutes ago Share Save Add as preferred on GoogleMark SavageMusic correspondent, Eurovision Song Contest, ViennaEPALook Mum No Computer - aka Sam Battle - tried his hardest, but Eurovision just wasn't in his graspAnother year, another flop. The UK has self-destructed at Eurovision all over again.

Look Mum No Computer, aka musician Sam Battle, got one solitary point, ending up in last place. It's the third time we've been at the bottom of the table since 2020. We've made the top 10 once since 2010.

The Details

This is the fourth consecutive year I've written a post-mortem on our failure. Believe me, I don't want to be here – but here we are. In the run-up to the contest, there was little hope that Sam's shouty synth-pop banger Eins, Zwei, Drei, would fare well.

But the musician gave it his all, stomping around the stage in a bright pink boiler suit while singing about quitting his office job so he could go to Germany and count to three (I am not making this up). It was, as Graham Norton observed, "a big swing". Marmite musicNow, look, I'm all for taking a chance.

If anything, our previous Eurovision entries played it too safe, pandering to a cliché of polished electro-pop. Eccentric and engaging, with the uncontainable energy of a shaken-up Coke bottle, he came up with a song that, for once, sounded uniquely British. "I have to applaud the for the ambition," says Adrian Bradley of the Euro Trip podcast, which follows the competition's ups-and-downs.

What Experts Say

"They took a risk on something that maybe people won't like, but which some people might pick up the phone and vote for. ""I think it's a very interesting song in terms of production," agrees Satoshi, who represented Moldova at this year's contest. "The distortion on the voice, the synths that he uses.

Everything has that British imprint - but I can definitely see that it's not everyone's cup of tea. "Even Sam was aware it was a risk. "What we're doing is Marmite," he told News before the contest.

"You either love it or hate it - but I think there's a slot open for our sort of thing. Bulgaria wins Eurovision - but UK comes lastEurovision Song Contest 2026 - as it happenedGetty ImagesLook Mum No Computer on stageThe song's hiccupy beat, and zany references to jam roly poly and custard left Europe bewildered. Juries awarded it one point.

The development has drawn wide international attention, with diplomatic circles watching closely.