Amazon is adding a vertical video feed to Prime Video

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FollowSee All NewsAmazon is adding a vertical video feed to Prime VideoThe new ‘Clips’ feed will show snippets from Prime Video’s shows and movies. The new ‘Clips’ feed will show snippets from Prime Video’s shows and movies. by Emma Roth Emma RothNews WriterPosts from this author will be added to your daily email digest and your homepage feed.

Technical Details

FollowSee All by Emma RothMay 8, 2026, 8:19 PM UTC Image: Amazon Emma Roth Emma RothPosts from this author will be added to your daily email digest and your homepage feed. FollowSee All by Emma Roth is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.

Amazon Prime Video is joining Netflix and Disney Plus in adding a vertical feed of videos to its streaming app. The new “Clips” feed will offer a stream of short-form videos from shows and movies, with options to jump into the full title, rent, or buy it. Prime Video previously offered a TikTok-style feed with NBA game highlights, but now you can see snippets from titles offered on the platform by scrolling down to the Clips carousel on the app’s homepage.

“Every time you visit the experience, you’ll see something new based on your viewing history,” Prime Video says. RelatedAmazon Prime Video nearly doubles the price to go ad-free and stream 4K videoHere’s your first look at Kratos in Amazon’s God of War showYou can also add shows and movies to your watchlist from the Clips feed and share them with a friend over text, email, or on social media. Your recipient will need the Prime Video app in order to view the clip.

Industry Implications

Clips is rolling out to “select” customers in the US on iOS, Android, and Fire tablets ahead of a broader rollout this summer. Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates. Emma Roth Emma RothNews WriterPosts from this author will be added to your daily email digest and your homepage feed.

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This advance offers important signals about the future of the sector, and the tech world is watching closely.