Amazon’s built-in AI price history expands to show the entire last year

A striking development has emerged in artificial intelligence. Tech Close Tech Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All Tech News Close News Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All News Amazon Close Amazon Posts from this topic will be added to your daily email digest and your homepage feed.

Follow Follow See All Amazon Amazon’s built-in AI price history expands to show the entire last year The ‘Price history’ button shows the price of a product across 30, 90, and now, 365 days. The ‘Price history’ button shows the price of a product across 30, 90, and now, 365 days. by Emma Roth Close Emma Roth News Writer Posts from this author will be added to your daily email digest and your homepage feed.

Technical Details

Follow Follow See All by Emma Roth May 1, 2026, 5:55 PM UTC Link Share Gift Image: Amazon Emma Roth Close Emma Roth Posts from this author will be added to your daily email digest and your homepage feed. Follow Follow See All by Emma Roth is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.

Amazon’s built-in price tracking feature now allows you to see how much a product’s price has changed over the past year. To use the feature, open the Amazon app and select the “Price history” button next to the item’s price, or ask Amazon’s AI assistant Rufus. The expansion comes just weeks ahead of Amazon’s annual Prime Day event , which California Attorney General mentioned in his “price fixing” lawsuit against the retail giant.

In the lawsuit, Bonta accuses Amazon of pushing other companies to raise the price of their products at other retailers in the days leading up to its annual deals event. Bonta also claims Amazon “bullied vendors to hike up the price of their products sold at other shops, or secured the removal of these products altogether. ” Y ou can select the “Price history” button or ask Rufus to see how much an item cost over time.

Industry Implications

Image: Amazon Amazon’s expanded price tracking tool is now available in the US, UK, and India. Though the company initially rolled out the built-in tracker in 2024, you could only view an item’s price across 30 and 90 days until now. You can also use third-party tools, like CamelCamelCamel and Keepa, to check product price history on the site.

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This advance offers important signals about the future of the sector, and the tech world is watching closely.