Apple was surprised by AI-driven demand for Macs
Apple’s iPhone sales and Services revenue were the stars of the show in the tech giant’s most recent quarter, but the Mac quietly outperformed — helped by growing demand for AI workloads. Wall Street investors had...
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A striking development has emerged in artificial intelligence. Apple’s iPhone sales and Services revenue were the stars of the show in the tech giant’s most recent quarter, but the Mac quietly outperformed — helped by growing demand for AI workloads. Wall Street investors had expected to see Mac revenue in the low $8 billion range, but Apple reported $8.
4 billion in the second quarter ended March 28 — a notable beat for a non-core segment of the tech giant’s business. In addition, investors ahead of earnings believed that Mac sales would be essentially flat year-over-year .
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Instead, Mac sales were up 6% on an annual basis, the company told investors. The company’s total revenue was $111.
2 billion, a 17% increase from the same period last year.
This advance offers important signals about the future of the sector, and the tech world is watching closely.
