'Even the Coke is big' - Foreign World Cup fans take in American culture

A significant story is unfolding on the international scene. 'Even the Coke is big' - Foreign World Cup fans take in American culture2 hours ago Share Save Add as preferred on GoogleKwasi Gyamfi AsieduWashingtonBBCAyoub Baghdad (left) is following Morocco's team at the World Cup Ayoub Baghdad has only just arrived in the US to follow his home team in the World Cup. But already he's been stunned by one big thing - and it's not at all related to football - the sheer size of basically everything in the States. "Everything is big, even the Coke is big," Baghdad says, referring to the carbonated beverage.

He has found the roads, trucks, and buildings to be much larger than anything he's used to seeing back home in Morocco. About 75% of the 2026 Fifa World Cup matches are being played in the US with Mexico and Canada sharing the remainder. With that comes more international fans in the US keen to explore American culture, landscape and all the country's oddities.

The Details

It's made for viral videos on social media, with foreign football fans trying everything from Waffle House and finding a new obsession in ranch dressing to being blown away by giant supermarkets and large restaurant portions. The preoccupation with sizes, in particular, was something many international fans remarked about when interviewed by the about their reflections on visiting America. "A place like this could ONLY exist in America and I LOVE it," said Shaun, a vlogger from Scotland after visiting a Buc-ee's, a convenience store, restaurant, gas station, and supermarket all wrapped in one.

The popular chain, mostly found in the South, has a cult-like following in the US, with fans often posing with its Beaver mascot outside many locations. For some football fans, food is one way they are exploring the country. "I find that the food generally is significantly better than in England," says Ire Balogun, who is travelling from Oxford.

"I'm surprised even with their fast food, there's just so much more flavour. I am sure it's not good for you in many other ways … but the flavour comes through across the board, whether it's Chinese or food. "Ire Balogun said the food in the US was remarkably better than home in OxfordJoão Valentim and his friends, a group made up of Portuguese graduate students traveling from Madrid, have also been trying "mostly fast food, chain restaurants that we don't have in our own country.

What Experts Say

"So far, they have been to chains including the Tex-Mex staple Chipotle and the famous hamburger shop Shake Shack, as well as small, independently-run restaurants. "It what we are used to seeing in movies or TV shows," Lourenço Silva, from the group says. "It's a part of the experience of coming to the US.

"Christian Boateng was stunned at the portion size in US restaurants But the restaurant experience has also stunned travellers. Some have posted online about the free chips and salsa that comes at Hispanic restaurants or the free re-fills offered at nearly every eatery.

The development has drawn wide international attention, with diplomatic circles watching closely.