Instagram says it doesn’t want your tweet round ups

A striking development has emerged in artificial intelligence. News Close News Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All News Tech Close Tech Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All Tech Creators Close Creators Posts from this topic will be added to your daily email digest and your homepage feed.

Follow Follow See All Creators Instagram says it doesn’t want your tweet round ups The platform is cracking down on content that is reuploaded by someone other than the original creator. A whole lot of accounts could be on the chopping block. The platform is cracking down on content that is reuploaded by someone other than the original creator.

Technical Details

A whole lot of accounts could be on the chopping block. by Mia Sato Close Mia Sato Features Writer, The Verge Posts from this author will be added to your daily email digest and your homepage feed. Follow Follow See All by Mia Sato Apr 30, 2026, 12:00 PM UTC Link Share Gift Image: Alex Castro / The Verge Mia Sato Close Mia Sato Posts from this author will be added to your daily email digest and your homepage feed.

Follow Follow See All by Mia Sato is features writer with five years of experience covering the companies that shape technology and the people who use their tools. The internet is full of copycat, stolen, reposted, and low-effort content — and Meta, at least publicly, has said it is working to cut off some of the reach. Beginning in 2024 , the company has made incremental announcements saying it would begin limiting “unoriginal” content from being recommended on Instagram.

It meant that if you were downloading and reposting someone’s Reels, or spamming the same clip over and over, your content wouldn’t show up in recommendation feeds or places like the Explore tab. Similar rules were later announced for Facebook, where “unoriginal” accounts risk losing their ability to monetize content. The idea is that the original creator of the content should be the one getting distribution and views — but it’s also at odds with how a lot of social media is created and shared, especially in an era when the same content is shared over and over by different accounts.

Industry Implications

Instagram is now expanding those rules beyond video content to photos and carousels, effectively putting a whole new group of accounts on notice. In order to be eligible for recommendations, accounts must post content they “wholly created or reflects unique perspective, such as photos or videos took, content designed, or third-party content that materially edit. ” That means aggregator accounts that are regularly sharing photo dumps of viral tweets or screenshots of TikTok videos without adding anything could potentially be on the chopping block.

But even more curatorial accounts could be swept up in the new rule: An account that shares mood boards full of photos found on Pinterest would also potentially be swept up in the new restrictions.

This advance offers important signals about the future of the sector, and the tech world is watching closely.