Snap says its $400M deal with Perplexity ‘amicably ended’
Snap no longer has a deal with Perplexity, the company revealed on Wednesday as part of its quarterly earnings report. The deal, announced last November, would have seen Perplexity’s AI search engine integrated directly...
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A striking development has emerged in artificial intelligence. Snap no longer has a deal with Perplexity, the company revealed on Wednesday as part of its quarterly earnings report. The deal, announced last November, would have seen Perplexity’s AI search engine integrated directly into Snapchat.
Perplexity was set to pay Snap $400 million in cash and equity over one year as part of the deal. Snap said that the companies “amicably ended the relationship in Q1″ and that its sales guidance “assumes no contribution from Perplexity.
” When Snap announced the deal as part of its third-quarter earnings last year, it said it expected revenue from the partnership to begin contributing to its financials in 2026.
This advance offers important signals about the future of the sector, and the tech world is watching closely.
