Alexa is moving into Amazon.com

A striking development has emerged in artificial intelligence. AI AIPosts from this topic will be added to your daily email digest and your homepage feed. FollowSee All AI News NewsPosts from this topic will be added to your daily email digest and your homepage feed. FollowSee All News Tech TechPosts from this topic will be added to your daily email digest and your homepage feed.

FollowSee All TechAlexa is moving into Amazon. comThe company is giving its AI-powered assistant special shopping skills on its website and app. The company is giving its AI-powered assistant special shopping skills on its website and app.

Technical Details

by Jennifer Pattison Tuohy Jennifer Pattison TuohySenior Reviewer, Smart HomePosts from this author will be added to your daily email digest and your homepage feed. FollowSee All by Jennifer Pattison TuohyMay 13, 2026, 1:00 PM UTC If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement.

Alexa for Shopping is Amazon’s new AI-powered shopping assistant. Image: Amazon Jennifer Pattison Tuohy Jennifer Pattison TuohyPosts from this author will be added to your daily email digest and your homepage feed. FollowSee All by Jennifer Pattison Tuohy is a senior reviewer with over twenty years of experience.

She covers smart home, IoT, and connected tech, and has written previously for Wirecutter, Wired, Dwell, , and US News. Amazon is bringing Alexa Plus to Amazon. com, integrating its LLM-powered AI assistant directly into the company’s shopping experience.

Industry Implications

Beginning today, when you type a query into Amazon, you’ll be talking to Alexa for Shopping, the company’s new shopping assistant, powered by Alexa Plus. So, while a search for “toilet paper” will still return the expected list of brands, typing “What’s a good skincare routine for men” or “When did I last order AA batteries” will now trigger an answer from Alexa. Alexa for Shopping is replacing Amazon’s Rufus AI shopping assistant and, unlike Rufus, it will be front and center in the Amazon app and on the website.

According to the company, the AI assistant will take over all of Rufus’s responsibilities and bring a few of its own. Along with using the search bar to talk to Alexa for Shopping, the cursive “a” indicates other places you can interact with the shopping assistant. Image: AmazonAt launch, Alexa for Shopping’s capabilities include setting price alerts, comparing items, and automatically reordering products.

It can auto-purchase items for you based on parameters you set, such as when something falls below a price at a specific time — “Add this sunscreen to my cart if the price drops to $10 and I haven’t purchased it in the last 2 months. ”Alexa for Shopping can also go out and shop on other websites for you, via the somewhat controversial agentic Buy for Me feature, track a full year of price history for a product, and automatically look for products and deals for you using “scheduled actions. ” All of this can be done just by saying what you want in the search bar.

This advance offers important signals about the future of the sector, and the tech world is watching closely.