Amazon’s Panos Panay addresses new Fire phone rumors

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FollowSee All NewsAmazon’s Panos Panay addresses new Fire phone rumors‘If I black and white say no, I would say that was accurate. But I also think it’s misleading. ’‘If I black and white say no, I would say that was accurate.

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But I also think it’s misleading. ’by Dominic Preston Dominic PrestonNews EditorPosts from this author will be added to your daily email digest and your homepage feed. FollowSee All by Dominic PrestonMay 13, 2026, 8:36 AM UTC Photo by Chris Welch / The Verge Dominic Preston Dominic PrestonPosts from this author will be added to your daily email digest and your homepage feed.

FollowSee All by Dominic Preston is a news editor with over a decade’s experience in journalism. He previously worked at Android Police and Tech Advisor. Amazon’s head of devices and services, Panos Panay, says that the company is “not necessarily” planning to release a smartphone, but has stopped short of denying it outright.

It was previously reported that Amazon is developing an Alexa-enabled AI phone codenamed “Transformer,” more than 10 years after it scrapped its ill-fated Fire Phone. Speaking to the Financial Times, Panay was asked directly if the company was planning another smartphone. “It’s just not the goal,” he replied.

Industry Implications

“I know there’s a lot of rumors out there. ”RelatedThe tale of the Fire Phone, Amazon’s very strange smartphone“I think your black and white question is, are you going after a phone? A lot of people want me to say no, but a lot of people want me to say yes, I get it.

Here’s my take: it’s not necessarily we’re going after a phone, no. ”“It’s a tricky question,” he added. “If I black and white say no, I would say that was accurate.

But I also think it’s misleading. ”Much of Panay’s long-winded answer to the question hinges on changes to the smartphone form factor, which he says is “not going anywhere,” but is “going through some transformation, and will continue to do so over the next 10 years. ” His hedgings could suggest that whatever Amazon is working on won’t quite be a phone as we know it.

This advance offers important signals about the future of the sector, and the tech world is watching closely.