Clouted wants to take the guesswork out of making short videos go viral

A striking development has emerged in artificial intelligence. It feels like short video clips from podcasts, songs, and movies are suddenly everywhere on social media right now, and that’s not an accident. Brands have realized that the format offers a highly cost-effective way to market products.

Brands and marketing agencies often outsource the process of finding the most compelling 30 to 90 seconds of a video, known as ‘clipping’, to independent creators. But managing these gig workers and determining exactly where to distribute those videos presents a massive operational challenge.

This advance offers important signals about the future of the sector, and the tech world is watching closely.