Swatch’s latest luxury collaboration is a $400 pocket watch

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FollowSee All GadgetsSwatch’s latest luxury collaboration is a $400 pocket watchThe Audemars Piguet x Swatch Royal Pop is available in eight different colorful designs. The Audemars Piguet x Swatch Royal Pop is available in eight different colorful designs. by Andrew Liszewski Andrew LiszewskiSenior Reporter, NewsPosts from this author will be added to your daily email digest and your homepage feed.

Technical Details

FollowSee All by Andrew LiszewskiMay 13, 2026, 2:40 PM UTC The pink, yellow, and teal Otg Roz is one of the Royal Pop’s eight unique designs. Image: Swatch Andrew Liszewski Andrew LiszewskiPosts from this author will be added to your daily email digest and your homepage feed. FollowSee All by Andrew Liszewski is a senior reporter who’s been covering and reviewing the latest gadgets and tech since 2006, but has loved all things electronic since he was a kid.

Following a series of cryptic newspaper ads and Instagram teasers that had watch fans speculating about its next collaboration, Swatch announced a new timepiece collection created with luxury watchmaker Audemars Piguet. Inspired by Swatch’s iconic Pop watches from the ‘80s and Audemars Piguet’s Royal Oak timepieces that first debuted in 1972, the new Audemars Piguet x Swatch Royal Pop collection features eight pocket watches with colorful designs and octagonal-shaped cases. Depending on the size, features, and finish, Audemars Piguet’s Royal Oak watches can range in price from tens of thousands to hundreds of thousands of dollars.

The Audemars Piguet x Swatch Royal Pop pocket watches will be far more affordable when available starting on May 16th through select Swatch stores – relatively speaking. The Lépine version, with its crown at the 12 o’clock position, will be $400, while an alternate Savonnette style, with its crown at three o’clock, will be $420. They’ll each come with a calfskin leather lanyard but other accessories will also be available including a desk clock holder.

Industry Implications

The eight different designs range in price from $400 to $420. Image: SwatchIn addition to their brightly colored waterproof cases made from Bioceramic and scratch-resistant sapphire glass, the pocket watches feature a variant of Swatch’s Sistem51 movement the company developed over a decade ago that can be mass produced on an automated assembly line to reduce cost. The simplified Sistem51 movement in the Royal Pop skips the original’s self-winding functionality for a manual-wind design with a 90-hour power reserve.

The lanyard loop surrounding the watch can be removed and swapped with other accessories. Image: SwatchThis isn’t Swatch’s first collaboration with a luxury brand.

This advance offers important signals about the future of the sector, and the tech world is watching closely.